4 benefits of matchmaking tools for event networking

Ever found yourself at an event, double-booked or in an unproductive meeting with mismatched interests? You're not alone. Many events miss the mark when it comes to providing seamless networking experiences. But with the right matchmaking tools or event networking apps, you can transform chaotic networking into a streamlined, personalized journey.

Have you ever been in a situation where you are running around at a networking event trying to find the person you are meeting, the location and always running out of time? We have all been there. We try to find potential clients, create and foster relationships but are often not given the right Networking Tools to get the job done. 

In our 10 years of solving this problem we have got the answers you are looking for:  What event matching making tools are, how they can help in networking and are networking apps required?

‍According to Apollo Technical, ‘Networking is one of the most important ways to find and keep customers. The close rate for meetings is 40%, meaning that in-person meanings end in a sale or deal almost half of the time.’

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What are matchmaking tools?

Matchmaking tools essentially bridge the gap of traditional networking and utilize tech to make sure that attendees at Networking Events are able to match with the right person, at the right time and at the right place. It saves an attendee a lot of time by allowing them to look for a potential client/match to network with and pre-book a meeting by sending a meeting request. This not only makes the whole process efficient but also means that on the day of the event, the attendees are not going to be frantically running around trying to find their meeting. Instead they can enjoy the seamless networking experience and getting work done!

Did you know? : 77% of planners find attracting/engaging attendees challenging. (MarketSplash)

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Top Benefits of Matchmaking Tools for Event Networking

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1. Finding the right match and meeting the right people

Imagine having meetings scheduled with 10 clients throughout the day at different times out of which 3 do not turn up and only 1 was a successful interaction because the others did not have the same interests as you. It's a Nightmare! Networking Tools take up the hard work of personalizing, recommending and enabling you to view beforehand who are attending the event, their profiles, goals, interests, titles and contact info. Sounds sweet right?

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2. On the Clock! No more running around.

Networking Tools have the ability to enable you to pre-book meetings, request, accept, decline and more features for a functional and efficient networking experience. No more double booking, no time wasted, all meetings pre-planned and higher rates of success since you already know more about who you are meeting.

75% of customers either require or prefer in-person meetings, so missing out on a meeting can lead to negative views on your timings

Want to keep a check on your Networking event? Here’s a Free Smart Meeting Timer from Krowden!

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3. Engaging attendees before, during and after the event.

The pinnacle of matching making tools allow for users to engage in the event not only on the day itself but weeks before and can also allow it to continue after everything is wrapped up (Much like an Always-on Event). Viewing profiles, getting connected, exchanging social media and contacts, setting up 1 on 1 meetings, filtering other attendees based on key markers. Executives reveal that they’d lose 28% of their business if they stopped networking. Therefore engagement is key to effective networking.

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4. Essential Data, Less Research! Yes you heard that right

Event organizers need data which they can use, share and analyze to better help attendees have the best networking experience. you no longer have to scour through heaps of sheets, metrics, he said/she said. Get real time data and statistics. you can not only view shows/no-shows for meetings but also the attendee count, meetings schedules, attended, the number of connections and success etc. through Networking and Matchmaking Tools that get it all done for you right out of the box!

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FINAL JUDGEMENT (and stats!).. ARE MATCHMAKING TOOLS ALL THE HYPE?

Before we tell you the answer, why don’t we look at the graph below (Based on the stats mentioned throughout the blog)? Using Matching tools, Networking Tools or Networking Apps immensely enables successful networking at events compared to the host of other parameters without it.

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Matchmaking Tools are a boon to the networking events industry as they not only make the organizers of the event provide good services but also makes sure the event does what it is meant to for the dozens of attendees looking to find and make the right connections. About 5-20% of customers are found through trade shows. Furthermore, professionals say that networking with vendors (48%) and prospects (43%) are the top reasons they attend trade shows. Therefore, not only do matchmaking or networking tools enhance the success rates of attendees but give event organizers a cutting edge tool to succeed! 

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You made it to the end of the blog! So don’t fall behind on the trend, don’t let traditional networking methods hold you back from success and see the difference the perfect matchmaking tool can do for your next event. 

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We at Krowden.com with 100% personalization to your event needs can help you get the job done in just a few clicks, Contact us to learn more. (Time is of the essence? Schedule a Demo call asap!)

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(Sources: Apollotechnical, EventCube, Nunify)

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